Evidence - (Methods: Usage Data Analytics, Behavioral Insights, Session Recording Insights, On-Site Polling/Surveys ROI Value Analysis)
Empathy - (Methods: User Testing, On-site Ethnographic Studies, Remote Ethnographic Studies, Task Analysis, Mental Modelling)
Exploration - (Methods: Customer/User Experience Mapping, Opportunity Areas Identification, User Journey Mapping, User Needs vs Business Goals Canvas, Product Performance Map, Process Flow Map, Service Blueprinting)
Philosophy - (Methods: IA Audit, Accessibility, Security, Legal & Compliance Card Sorting, Labelling, Tree Testing, Accessibility Analysis & Testing, Navigation Design, Content Hierarchy & Strategy).
Creativity - (Methods: Sketching, Interaction Design, Micro-Copy, Channel & Devices Context Optimization).
Finesse - (Methods: Icon & Graphic Design, Pattern Library Evolution, UI & Visual Design, Micro-Interaction Design, Motion Choreography, Branding).
Experimentation - (Methods: Interactive Prototyping, User Needs Validation, A/B & Multi Variant Testing, MVP & Beta Testing).
Psychology - (Methods: Persuasive Design Techniques, Quantitative Behavioral Science Analysis, Conversion Rate Optimization).
Collaboration - (Methods: Workshop Facilitation, Presentation & Justification, User Testing Facilitation & Involvement, Development Collaboration, Business Goals & Impact Understanding, Design Studios, Service Manual).
Execution - (Methods: Enough Technical Knowledge to Design for Feasibility, Platforms & Frameworks, Analytics Tagging & Tracking Process, Technology Stack, Digital Release Process).