User Experience design for niche e-commerce store

Exerclothes.com is an ecommerce brand thatprovides access to the latest fitness brands and exclusive gym apparel. Attempting to be the hub of the new fitness apparel community; they have over 230 brands with more than 7000 products. They also are building a next generation app that uses technology such as VR and AR.


To create a user centred mobile application for a undiscovered e-commerce market. To create an action prompting website. That allows the user to filter through hundreds of items to find something that they didn’t know they liked.


Research on what experiences current athleisure buyers have and how they shop online. Then design something more intuitive. Check the website here:


  • Design Guidelines.

  • Mockup.